Great fonts (like most excellent things on the Internet) are generally handcrafted by independent designers. But when a premium font costs $60 to $200, it can be hard to justify the purchase. See the difference? Even with all the right spacing, simplicity and craft of the page design, the wrong font can leave the entire site looking amateurish.Ĭhoosing the right fonts for a project is crucial. Others say good design is understated or that it's hard to describe.Īs a designer, though, I can tell you that while all these things are important, the main difference between well-designed pieces and poorly designed ones is something else entirely: having really good fonts.Don't believe me? Take a look at what Squarespace's website would look like using Impact instead of its fancy, premium font. As an entrepreneur, I hear a lot of things said about good design: Good design is simple.
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